Why Wait Webs

With this article, I am going to attempt to convince you to stop using Internet Explorer for web browsing on a day-to-day basis. I will start with a brief history of the Internet, just to get you familiarized with the subject if you aren’t already. Then I will move on to the 5 reasons you should switch away from the most popular web browser, Internet Explorer. After that, I will introduce you to my favorite alternatives to Internet Explorer and show you how easy it is to switch (you won’t lose all your favorites!). Well, let’s get going!

A Brief History

I will try to keep this as brief as I know how, since I could easily go into A LOT of detail about it! If you’re interested in reading more in-depth, you should definitely check out this great article: History of the Web Standards Project at WebStandards.org.

The two most popular web browsers at the beginning of the world wide web.

A web browser is what you use to view the world wide web. In the early days of the web, there were two vastly different web browsers duking it out for supremacy: Internet Explorer and Netscape Navigator (logos pictured to the right). Each browser was developed completely independently of the other, and as such, the technologies were complex and wildly varying. Pages rarely, if ever, looked the same in both browsers, and as a result the web as a whole was made a less compatible, less accessible, and generally less fun place to be.

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In the web industry today, search engine optimization is widely regarded as very important, but it surprises me how frequently I see other opportunities for free web traffic passed up. Here are some techniques to advertise your website for free. You can easily incorporate these into your business strategy to often yield a dramatic improvement in your traffic.

1. On ALL of Your Advertisements

It should go without saying that any advertising you do, be it a billboard, a newspaper ad, a yellow pages ad, or a tattoo on some guy’s arm, should have your web address displayed somewhere on it.  I know this sounds obvious to some, but I have seen too many businesses with websites let them go to waste because they don’t even bother to put the URL on their own advertisements.

2. On Your Product

If you sell a product, then hopefully you have your website somewhere on your packaging and/or the product itself. For example, CDs and DVDs should include your site somewhere on the case, and possibly the disc itself. Likewise, books should have the address printed somewhere clearly visible. It’s a great way to advertise your website for free.

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