Why Wait Webs

Why Wait Webs indexed on first page of Google thanks to having search-engine friendly content.

We have all seen websites, books, and seminars dedicated to one of today’s hottest topics: search-engine optimization. There is a lot of information out there, a lot of it helpful, and a lot of it completely bogus or largely fluff. If you are new to the subject of SEO, the plethora of information available about writing content for search engines can be quite daunting.

Fortunately when it comes right down to it, one of the most consistent, tried and true methods of search engine optimization is simply writing search-engine friendly content, which is something anyone can do if they follow a couple very simple techniques. By the end of this short article, you should be able to write search-engine friendly content that will allow your website to get indexed by Google and the other search engines much more effectively.

Search engines function off of keywords. The user types in a few words or a phrase related to what they are looking for, and they are given results based on that information. So before you even begin to write the content, come up with a list of key words and key phrases related to your topic. When building your list, put yourself into the end-users’ shoes. The question to ask is: what would I type into a search box if I was looking for this information? The more specific and relevant your keywords are, the more targeted your audience will be, but be careful! Too specific and you will narrow your potential audience.

Once you have a somewhat sizable list, choose one of your best key-phrases and make it your title/header. The best key-phrase is going to be the one people are most likely to type into a search engine when seeking your product, information, or service. Depending on how popular your key-phrase is, using this as your page’s header will almost automatically make your page rank among the top results for that key-phrase. And we haven’t even begun to optimize the content!

When writing the content, the most important thing is that it makes sense to the end user. Even if you can get a million people to click through to your website, they’re just going to leave if it doesn’t make sense to them. So while keeping that element of human-readability, try to include your top few key phrases several times throughout the content, and use your keywords as much as possible as well. You’ll notice this particular article has phrases like “search-engine friendly content” and “writing content for search engines” (and variations thereof) scattered throughout it.

Chances are, if you have picked proper key words and phrases with which to optimize your content, there will be plenty of natural places for you to include them. Just having written the list will likely cause you to include them while writing. But don’t go overboard. Things like straight out lists of keywords with no context or meaning do nothing for you on Google or most other search engines, since the search engine companies have implemented advanced rules to keep people from doing this.

Your best bet when writing content for search engines is to write the content in a human-friendly way, while using repetition of keywords and phrases. This one simple tactic can single-handedly earn you a #1 spot on google for certain searches, and will be effective in generally raising your ranking for all of the keywords you have included.

Writing good copy is just one portion of search engine optimization, and there are many things that can be done behind the scenes to improve your results, which you should ask your web designer about. However, search-engine friendly content is perhaps the simplest most pain free way of optimizing your site, and search-engine friendly content can go a very long way to making your site climb the ranks on Google. Following the tips I’ve outlined in this guide, you should have some solid copy and a list of keywords which can be used for a variety of other purposes as well, from tagging your site and other content, to purchasing advertisements on search engines. The whole process should take less than an hour, and often can be done in five or ten minutes. But the effects of this small preparation will do wonders for your site ranking.

If you have any questions about optimizing your content, or anything to add to what I’ve said, please feel free to sound off in the comments! Thanks for reading, and look forward to more articles on search engine optimization and other website-related topics in the near future!